Iqra Journal of Media Sciences (IJMS) aims to publish high-quality, peer-reviewed research that explores the dynamic and evolving landscape of media and communications. The journal focuses on inter-intra-and-trandisciplinary scholarship in media, without limiting to film, television, advertising, digital, visual, aural, conceptual, artificial to real, intellectual and market-driven media technologies and means of communication. It seeks to foster critical inquiry on novel and innovative ideas, examining how media shapes cultural identity, society, and global discourse. The journal welcomes theoretical, empirical, and practice-oriented contributions that advance the system of thought and knowledge of a culture, and its media landscapes and industries. The journal bridges the gap between traditional and contemporary approaches, serving as a platform for vital interaction among media practitioners, experts and academics.

Iqra Journal of Media Sciences (IJMS) is a bi-annual, peer-reviewed academic publication dedicated to advancing research in the rapidly evolving fields of media and communications. The journal provides a scholarly platform for critical inquiry, theoretical exploration, and empirical investigation into diverse media forms and practices, without limiting research to film, television, advertising, animation, game design, translation, artificial intelligence, digital, visual, aural communication and culture, monetization, and market-driven techniques and technologies. It encourages inter-intra-and-transdisciplinary approaches, connecting media and societies with knowledge equity, technology, economy, sociocultural dimensions, geopolitics, and other areas of interest for humanity, especially Pakistan, and the Global South. We appreciate contextuality, intraculturalism, transdisciplinarity, and dialecticism. We welcome vigilant interventions from scholars and experts who aim at addressing historical, or contemporary issues, and novel ideas and innovations in media theory, methodology, and practice. By fostering dialogue between academia and the media industry, the Iqra Journal of Media Sciences seeks to support intellectual growth, and creative and research-oriented explorations that reflect the complexities of the times. All submissions undergo a rigorous peer-review process in order to ensure scholarly integrity and relevance.