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- Volume 2, Issue 1 2024
By Talha Humayun, Arham Ahmed
10.20547/aibd.242103
Keywords: Startups, COVID-19, customer satisfaction, investors' preferences, scalable Vs small startups
COVID-19 has affected the life of every individual and has changed the mode of working. According to the studies, the COVID-19 brought the toughest time for everyone around the world. It disturbed the regular lives of people, bringing in supply shortages in stores and hospitals, disturbing the business markets and lead to downsizing in companies. However, the COVID-19 has also resulted in the emergence of several startups. This paper analyzes the trends of startups during COVID-19 period. The paper first hypothesized that there is a growing interest towards startup during and post COVID-19 era. Then, a questionnaire was constructed to perform a quantitative study on startup trends. The study was comprised of 12 questions and participants were people from the Karachi, Pakistan. A total of 79 respondents' replies were analyzed. The Spearman correlation test and ANOVA test were performed for analysis. It has been found that there is a growing trend of startups specifically during the COVID-19 period. Finally, the possible reasons for the rise in startups, the people preferences and satisfaction were analyzed using various statistical tests.