Societal Transformation: AI and Big Data Journal
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A study on the impact of work from home during COVID-19

Research Article

The effects of COVID’19 have been witnessed by every individual, and it has impacted everyone in a different way. Due to the pandemic, work from home (WFH) has become a policy priority for most organizations. We expect that the people will seem to be satisfied with their job while working from home, because of certain factors like productivity, motivation, reduces in expense, work family-life balance. And to understand the effect of social, behavioral, and physical factors on the well-being of office workstation users during COVID19 work from home (WFH), we conducted an online survey to capture the experience of people, [...]

2025
By Kanwal Khan,Umama Ahmed

A Bloom Filter-Based Approach for Textual Data Deduplication in Data Warehousing

Research Article

Abstract: Data duplication is one of the core issues in data warehouses pertaining to the quality of data. By finding and removing duplicate data, you can decrease the amount of space needed to store your data. For smooth, efficient, and fast analysis the duplicated data needs to be filtered out before using it for further process. However, very few research has been done on data deduplication for textual data. Realizing this gap, this paper presents analysis of bloom filters to detect duplicates in textual data. The paper discusses the challenges and the need for textual data deduplication. Existing literature on [...]

2025
By Muhammad Ali
Keywords: Keywords: bloom filter, duplicate detection, data warehouse, textual data

A comparison of k-means and mini-batch k-means algorithm for customer segregation analysis

Research Article

Abstract: This study applies k-means and mini-batch clustering dataset for customer segmentation. Based on the analysis, various clusters were formed and validated. It was found that the results of both clustering techniques are same with an enhancement in processing speed via the use of mini-batch k-means. Customer segmentation can be used for market intelligence to identify interested clients by giving corporate entities in the retail sector pertinent and relevant facts periodically. It can be used as methods for examining customer purchase patterns and sales trends. The clustering has been applied over a dataset extracted from Kaggle. After performing the exploratory [...]

2025
By Hania Marfani1 , Hira Kamal1 , Abdul Samad Hussain1 , Darakhshan Syed2
Keywords: Keywords: K-Means, mini-batch, clustering, customers relationship management, business intelligence, segmentation

Real-time trend analytics in periodic literature

Research Article

Abstract: With the growing interest in academics and industry towards research and the availability of large number of publishers, the frequency of publications is also on the rise. It is found that researchers are very careful about the selection of the related periodicals and the proceedings with good research index and well-known publishers. In this direction, this research performed a quantitative analysis of the publication by various authors in leading journals. We identified their interests/ selection of the periodicals for their research publication. For this purpose, a scrapping tool was developed, and data was scrapped for scientific publications published in [...]

2025
By Alishba Masood
Keywords: Literature Analytics, Data Science, Periodic Analytics, Cluster Analytics, Dominant Authors, Research Trends

Performance of Defect Causal Analysis (DCA) to Recover the Process of Software Testing

Research Article

Testing is a crucial process for evaluating whether a software system meets the needs of users and functions effectively in its designated environment. Sometimes, mistakes by programmers and testers or untested code can cause problems after the software is released. This can be costly to fix. The main goal of this research is to use regression testing to make sure any changes based on customer requests are reliable. We also want to prioritize important test cases to save time but still evaluate the software effectively. Additionally, the goal of this comparison is to modify, minimize and prioritize test cases in [...]

2024
By Fatima Ali Tabba, Soobia Saeed
Keywords: Defect Casual Analysis (DCA), software, assessment, testing, reversion testing, implementing.

An Empirical Study on the rise of Startups during COVID-19 Pandemic

Research Article

COVID-19 has affected the life of every individual and has changed the mode of working. According to the studies, the COVID-19 brought the toughest time for everyone around the world. It disturbed the regular lives of people, bringing in supply shortages in stores and hospitals, disturbing the business markets and lead to downsizing in companies. However, the COVID-19 has also resulted in the emergence of several startups. This paper analyzes the trends of startups during COVID-19 period. The paper first hypothesized that there is a growing interest towards startup during and post COVID-19 era. Then, a questionnaire was constructed to [...]

2024
By Talha Humayun, Arham Ahmed
Keywords: Startups, COVID-19, customer satisfaction, investors' preferences, scalable Vs small startups

A Novel Approach to Sentiment Analysis of Roman Urdu Data

Research Article

Sentiment analysis in Roman Urdu is increasingly crucial for enhancing consumer decision-making in diverse product domains. This paper addresses the challenge of extracting sentiment from product reviews written in Roman Urdu, leveraging Context-Free Grammar (CFG) to classify reviews into positive, negative, or neutral sentiments. Our study utilizes a dataset of online product reviews sourced from e-commerce platforms, focusing on the automation of sentiment classification. We propose a comprehensive methodology for sentiment extremity classification, demonstrating promising results through sentence-level analysis. This research contributes to advancing sentiment analysis in NLP, particularly in under-resourced languages like Roman Urdu, highlighting both methodological innovations and [...]

2024
By Fatima Siddiqui
Keywords: Product review Analysis, Information Retrieval, Sentiment Analysis, Roman Urdu, CFGs.

A Systematic Literature Review on Phishing Attacks and Countermeasures

Research Article

During the past few years, cybersecurity has gained a lot of prominence. In this paper, phishing attacks are discussed in detail. In a phishing attack, an attacker disguises itself as a genuine user and deceives the end-user to gains its personal information such as credit card, usernames/ passwords etc. There are a number of ways to perform phishing attacks such as via email, spear phishing, clone phishing, whaling etc. This paper talks about phishing attacks in detail along with its techniques, counter-measures and recent trends directions for research. Phishing is a significant threat to every individual, organization, and in general [...]

2024
By Tariq Saeed, Muhammad Nafees
Keywords: Phishing attacks, counter measures, cyber security.

Innovative Time Series Forecasting Methods and Models for Rainfall Forecasting to Boost Agricultural Business in Pakistan

Research Article

The challenge of predicting rainfall is undoubtedly a difficult one because there are an extensive number of different factors and elements that influence the conditions of the climate. It is of extreme significance to have accurate rainfall forecasts, particularly for the agricultural sector, which is highly reliant on timely and sufficient rainfall for the growth and yield of crops. The contribution that agriculture makes to the economy is another factor that highlights the need of accurate rainfall forecasts. There are many different ways that have been utilized all around the world in order to forecast the patterns of rainfall. These [...]

2024
By Hira Farmaan, Noman Hassany, Noman Islam
Keywords: Time Series, Rainfall, Vector Auto Regression (VAR), and ARIMA (Autoregressive Integrated Moving Average)

Load Balancing Algorithms Analysis using Cloud Analyst

Research Article

Cloud computing is the transformation of IT infrastructure into a utility which allows the users to plug-in infrastructure over the internet, and utilizes the computing resources without their installation and maintenance on-premises. It is time-consuming and a headache to manage resources on your own. Cloud computing provides shared and dedicated resources to facilitate large scale tasks or time-consuming tasks. To get the full benefit from cloud computing we need algorithms to allocate resources according to client needs and algorithms for fast access to the cloud servers. Here comes load balancing. Load balancing is a technique to distribute load among various [...]

2023
By Tabraiz Malik, Muhammad Saifullah, Farhan Khan
Keywords: Cloud computing, load balancing, simulation.

Pakistan Weather Classification using Deep Learning & Machine Learning Algorithms

Research Article

Deep neural networks are now widely employed in artificial intelligence applications that have significantly changed human livelihoods in a number of ways. Weather forecasting has long been considered an important area of study with far-reaching consequences for disaster management and public safety. This research analyzes the use of deep learning and machine learning techniques to create a mobile application that offers users real-time weather predictions. The primary goal of this study is to look into the usefulness of machine learning and deep learning algorithms in predicting weather patterns using historical weather data Rainfall. To analyze various data sources and develop [...]

2023
By Hira Farman, Noman Islam
Keywords: Precipitation, Weather forecast, Machine Learning, DL.

Evaluating Hallucinations in ChatGPT and Gemini for Urdu language

Research Article

Large Language model (LLMs) has been used extensively in the past few years for natural language processing (N LP). But they have a major flaw: they often produce hallucinated results. Hallucination refers to a large language model creating coherent but unreal/ non-factual text. In other words, the model can generate consistent but wrong responses. They often lack a clear source for the information. This research examines the critical issue of hallucinations in LLMs. It focuses on ChatGPT and Gemini. To explore this, we created a dataset of Roman Urdu questions and their human-generated answers. We prompted ChatGPT and Gemini to [...]

2023
By Touseef Mehmood
Keywords: Large language model (LLMs), Hallucination, Rouge Metrics, Blue Score

Requirements Engineering followed in Pakistan-A Survey

Research Article

Requirements engineering is the cornerstone of software development and a pivotal steps of the whole life cycle of software development. As much time we devote on requirement engineering, the higher the likelihood of success in later part of software development. It is right said that compelling requirements engineering steps guarantees and predicts effective software artifacts. This paper presents a study on software requirements engineering practices followed in little, medium and large-sized organizations of Pakistan. The study is directed by-polls that show how most of prerequisite designing models and practices are applied in software development in Pakistan. [...]

2023
By Kanwal Jabeen
Keywords: Pakistan, requirement engineering, software houses, practices.

A Hybrid Teaching Scheme for Data Science Students

Research Article

Data science plays an increasingly important part in modern society as a result of its quick rise to prominence across a number of industry sectors. The increased importance of this calls for a flexible and innovative approach to teaching. In order to accommodate the changing needs of data science education, this research article proposes a hybrid teaching scheme (a combination of flipped and conventional approach) that places a special focus on programming languages and tools. This study has performed a survey of 100 participants from diverse domains and inquired them about their preferred teaching methodology and the language of choice [...]

2023
By Kashan-ur-Rehman, Touseef Mehmood, Syeda Tamkeen Fawad
Keywords: Hybrid Teaching Scheme, Data Science Education, Programming Languages, Software Development, PHP, Python.
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