Research Article 56
Journal of Education & Social Sciences - Volume 9, Issue 2 2021
By Uzma Qazi, Muhammad Osama Shafiq
10.20547/jess0922109201
Keywords: Adoption of Facebook, purpose, educational usage, undergraduate students.

The purpose of this study is to examine the role of Facebook adoption on the academic capabilities of undergraduate university students. An online survey was conducted to collect the empirical data of 470 undergraduate students from public and private sector universities in Pakistan. The study applied structural equation modeling (SEM) to estimate the proposed conceptual model. The empirical results show that the adoption of Facebook has significant and positive effects on undergraduate students. These findings provide significant policy implications for higher education institutes.

Submission Date: 21 Aug, 2021 Reviews Completed: 13 Oct, 2021
Acceptance Date: 27 Oct, 2021 Publication Date: 5 Nov, 2021