Research Article 10
Journal of Management Sciences - Volume 12, Issue 2 2025
By Waqas Ahmed Khan, Ying Qu
10.20547/jms.2014.2512202
Keywords: Internal corporate sustainability drivers, Technological innovation, Corporate social awareness, Environmental sustainability practices, Green investment practices, Firm performance

This study delves into the relatively underexplored role of internal drivers of corporate sustainability within Pakistan's manufacturing sector. It aims to elucidate the relationship between internal corporate-sustainability drivers, firm practices, and performance. By leveraging empirical analysis, the research seeks to provide actionable insights for policymakers and organizations committed to worldwide sustainable development goals. The primary objective of this research is to examine the increasing viability of sustainable practices in manufacturing, propelled by technological innovations and advancements, stricter internal policy frameworks, and the growing influence of corporate social responsibility awareness. It also highlights the pivotal role of government support and the shifting public mindset in driving sustainable practices. This study aims to promote environmental sustainability and green investment practices within Pakistan's manufacturing sector, fostering a transition toward a more environmentally conscious industrial landscape. In this research, we used the statistical approaches, including PLS-SEM and ANN to quantify the impact of internal policy frameworks, corporate social awareness, and technological innovation on green investment practices and environmental sustainability practices, and on Firm Performance. This study used a straightforward random sample technique to gather information from the employees of manufacturing sector. The study found that environmental sustainability practices and green investment practices strengthen the firm performance and are positively impacted by technological innovation, internal policy frameworks, and corporate social awareness. Additionally, the aforementioned relationships are positively moderated by government support and public attitude.

Submission Date: 18 Jan, 2025 Reviews Completed: 8 Aug, 2025
Acceptance Date: 11 Aug, 2025 Publication Date: 15 Aug, 2025