The present paper aims to investigate the influence of the innovational factors on the financial performance of banking sector in Pakistan. Innovational factors include; process innovation, Product innovation, digital financial innovation, Marketing innovation and organizational innovation. To serve the purpose of this research, the data was collected from 305 respondents who were working at some managerial positions at the banks in Pakistan. The data was analysed using the partial least squares - structural equation modeling (PLS-SEM). The findings reveal that digital innovation is an important factor that spur the financial performance of the banks. Moreover, organizational and process innovation are [...]
Submission Date: 17 Nov, 2021 Reviews Completed: 30 Jan, 2022Acceptance Date: 9 Feb, 2022 Publication Date: 17 Feb, 2022
