Recently, many scholars have been working to investigate the role of Corporate Social Responsibility in enhancing an organization's financial and strategic performance. This paper analyzes the effects of a three-dimensional construct of Corporate Social Responsibility on Corporate Reputation using the legitimacy theory. Also, examine the mediating role of Corporate Reputation on the association of Corporate Social Responsibility with a price premium and purchase intention of consumers. The statistical techniques applied to the dataset were confirmatory factor analysis and partial least square structural equation modeling. The findings indicate that corporate social responsibility positively impacts a firm's cognitive and affective reputation. Further, [...]

Modern technologies play a crucial role in enhancing the productivity and competition among businesses. The construction sector has consistently been regarded as one of the sectors with less usage of social media technologies. Given this, there is increasing concern from scholars, practitioners and academia in exploring social media adoption and usage within construction firms in the small and medium-sized enterprises (SMEs) context. Hence, this study aims to examine the impact of social media on construction firms' performance. The study used structure questionnaire to collect data from 430 managers and employees in the construction sector in Ghana. questionnaire. Using a Partial-least-squares-structural [...]

The aim of this study is to examine the impact of leadership styles on innovative work behavior with a specific focus on the moderating role of job satisfaction. In today's rapidly changing business environment, organizations need to adapt and innovate to stay competitive. This study compares the effects of Transformational Leadership Style (TFLS) and Transactional Leadership Style (TSLS) on employee's innovation, considering the influence of job satisfaction as moderator. The research was conducted using a survey distributed to employees from leading manufacturing and export organizations in Sialkot. A sample of 200 participants was selected using purposive sampling technique. The participants [...]

The study introduces the study model enacted from the consumption values to estimate the influential factors of consumer consumption willingness. It investigates the differences between consumption willingness based on the values and development of food attitudes in a comparative study. SmartPLS-based SEM technique was used to do the estimation based on the data collected through a questionnaire-based survey. The results indicate that Chinese consumers are more concerned about ecological values and perceived knowledge, which are premier aspects that can improve the situation. Moreover, food technology neophobia inversely moderates consumer willingness to consume. Further, the American data set reveals that the [...]

Conflicts in organizations, regardless of their nature, have been reported to have deleterious impacts on performance, however, recent trends reveal researchers' interest in examining the factors that may help in curbing conflicts' negative effects on performance. To significantly contribute to the ongoing debate in the literature and provide novel insights on this important issue, this study investigates the buffering role of transformational leadership and emotional Intelligence in reducing the jeopardizing effect of team conflicts on team Performance. A study among 254 project-based employees of a private consulting organization supported our assumptions that the negative association between team conflict - categorized [...]

Community Resilience is instrumental in building a strong nation-state. It is the long-term potential of communities to resist, adapt to, and emerge from adversity. This underlying research intends to examine community resilience with the causal effect of a six-modular approach (SMA) and the moderating effect of two variables, i.e., Social Group and Guardianship. The six modular approach (SMA) consists of five independent variables: higher education, healthcare, economic well-being, preservation of social capital, and inclusive communication. Moreover, good governance serves the role of a mediator in the study. The COVID-19 pandemic posed significant challenges to countries around the world, including [...]

This paper examines the effectiveness of different CSR communication messages in improving consumers' brand attitudes. Drawing from interaction theory, media richness theory, and social identity theory, we investigate the effects of CSR identification and brand attitude as key factors influencing the effectiveness of CSR communication. Through the analysis of 354 valid questionnaires collected from two experiments, we find that communication interactivity positively influences consumers' brand attitudes, with CSR identification partially mediating this relationship. Moreover, we observe that media richness enhances the positive relationship between CSR communication interactivity, CSR identification, and brand attitudes. This study contributes to the existing research on [...]

Socially responsible human resource management in tourism and hospitality has been the focus of modern research because individuals have become more aware of the need to adopt environmentally friendly tourist and hospitality services. Hence, the need to focus on environmental performance has been accelerated in the present era. Therefore, the present research is designed to explore how employees' environmental performance is enhanced through Socially Responsible HRM practices. For this purpose, "Partial Least Squares Structural Equation Modeling (PLS-SEM)" has been employed through Smart PLS. The model is developed on the Social Cognitive Theory. The outcomes portray that socially responsible human resource [...]

In order to strengthen the relationship between manufacturers and their suppliers, it is necessary to focus on the level of trust between them and how this trust can be made stronger. This review paper tries to determine whether the constructs of ''transaction cost economics'' like ''asset specificity'' and the '' legal contracts'' possess any effect on trust in a manufacturer-supplier relationship. Furthermore, it will also find that whether this relation is positive or negative in nature. The study is a systematic literature review based on the already published literature. Result of this study suggests that out of seven specific assets, [...]

This study examines the chatbot marketing relationship with electronic word of mouth from the customer response. The population of Pakistan is more familiar with internet surfing and most of them are mobile users. The data was collected by using a seven-point Likert scale from 120 users who might have some experience in using the chatbot marketing tool. This study uses structural equation modeling by using SmartPLS version 3.2.9 for data analysis. The results show chatbot marketing efforts are directly linked with communication qualities while indirectly linked with customer-brand relationships. The result also shows that customer-brand relationships are directly [...]