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Journal of Management Sciences - Volume 12, Issue 2 2025
By Rabia Shahid, Dr. Ashfaq Ahmad, Huma Abu Bakar, Hasan Raza, Muhammad Farrukh Aslam
10.20547/jms.2014.2512203
Keywords: Personality trait, Perceived Risk, Professional orientation, Financial decisions, Financial support
This study explores the factors that shape how women both in their households and professional roles make financial decisions. A mixed-method approach was used to answer the research questions. In the first phase, a survey was conducted to assess aspects such as financial support, personality traits, professional orientation, perceived risk, and financial knowledge. In the second phase, interviews were carried out with women from both household and professional backgrounds to understand their decision-making processes. Insights from these interviews were used to validate the chosen research questions and tools. Once validated, questionnaires were distributed to collect data. The findings reveal that personality traits and financial knowledge have a strong positive impact on women’s financial decision-making, while perceived risk tends to reduce the likelihood of making such decisions. In contrast, financial support and professional orientation were found to have no significant effect. Overall, the results emphasize the crucial role of financial knowledge and personality traits in shaping women’s financial behaviors.
Submission Date: 22 May, 2025 Reviews Completed: 14 Jul, 2025Acceptance Date: 25 Aug, 2025 Publication Date: 30 Aug, 2025