421
Journal of Management Sciences - Volume 9, Issue 1 2022
By Hassan Khalil, Wajeeha Aslam, Wardah Irfan, Sohaib Uz Zaman
10.20547/jms.2014.2209103
Keywords: Mobile applications, food applications, attitude, continuous intention, perceived value.
The growing innovation in technology has introduced various ways of doing business such as offering food via food delivery app (FD-App). Considering this, the study aims to examine the factors affecting continuous intention to use FD-App (CIFD-App). The data was gathered from people of Karachi, Pakistan who had used FD-Apps, and PLS-SEM was used to test the hypotheses on a sample of 380. The findings revealed that attitude has a positive impact on CIFD-App. Moreover, perceived value also significantly affects attitude and CIFD-App. The findings also showed that all characteristics of FD-App significantly influence perceived value. The findings reveals that various food choices largely affects perceived value followed by price, design, trustworthiness, and convenience, respectively. The findings of the study offer various insights to the FD-App managers.
Submission Date: 29 Nov, 2021 Reviews Completed: 21 Feb, 2022Acceptance Date: 27 Feb, 2022 Publication Date: 4 Mar, 2022